Article Title: Impact of Personality Traits on Facebook Addiction: The Mediating role of Perceived Social Support

Author(s): Maryam Zafar, Dr. Ishrat Siddiqa Lodhi and Dr. Muhammad Shakir

Institute(s): Department of Applied Psychology, The Islamia University of Bahawalpur; Director Academics, Higher Education Commission (HEC) Pakistan; Department of Educational Training, The Islamia University of Bahawalpur

Journal: Journal of Research in Social Sciences – JRSS January, 2018 Vol: 6 Number 1 ISSN: (E) 2306-112X (P) 2305- 6533

Abstract

The purpose of this study was to examine the personality traits, Facebook addiction and mediating role of perceived social support among the university students. It was hypothesized that there is likely to be a correlation between personality traits, perceived social support and Facebook addiction. Correlational Survey research design was used. The sample of the study comprised of (N=222) Facebook addicts, including 130 females and 92 males. Three scales were used in this study. HEXACO, developed by Ashton and Lee (2009); Multidimensional Scale developed by Zimet, Dahlem, Zimet and Farley (1988); and Bergen Facebook Addiction Scale (BFAS), constructed by Andreassen, Torsheim, Brunborg, and Pallesen (2012). Multiple regression was carried out to investigate the mediational role of perceived social support among personality traits and Facebook addiction. It was found that there was a positive correlation between personality traits, perceived social support, and Facebook addiction. The level of Facebook addiction is significantly different among males and females as well as young and old students of the university. Similarly Perceived social support had a mediating role between the relationship of personality traits and Facebook addiction.

Keywords: Facebook Addiction, Multiple regression, Social Support, University Students and Bergen Facebook Addiction Scale (BFAS).