Thesis Title: Cartoon Addiction and Executive Functioning in School Going Children

Author: Maryam Arshad

Supervisor(s): Nida Zafar & Rukhsana Kausar

Year: 2017

Degree: M.Sc.

University: Institute of Applied Psychology, Punjab University, Lahore, Pakistan

Corresponding Address: Department of Applied Psychology, University of the Punjab, Lahore, Pakistan. Email:, Phone: 92-42-9231245


With the advancement in technology, human beings have turned images into moving objects, making an imaginary world of fantasy in the minds of children. Watching excessive cartoons has made children addicted to these animate objects, affecting their behavior both physically and psychologically and urging them to mimic such characters in their everyday life. The present research investigated the relationship between cartoon addiction and executive functioning in school going children. It was hypothesized: cartoon addiction would negatively relate to poor executive functioning in school going children; cartoon addiction is likely to predict poor executive functioning in school going children, age ranged 5 to 12 years. Correlational research design was used. The data was taken from the sample of 100 mothers through convenient sampling strategy. For assessment, Cartoon Addiction Test by Young (2009) and Parent-Teacher Executive Functioning Test by (Gerard & Grioia, 2000) were used. Pearson Product Moment Correlation and Hierarchical Regression analysis were applied for analysis. Findings showed that cartoon addiction have significant positive correlation with poor executive functioning in children. Being in nuclear family, being a second born child, gender and cartoon addiction predict poor executive functioning in school going children. This research has important implications for parents to understand the addictive behavior of their children and to take remedial measures.

Keywords: Cartoon addiction, executive functioning.

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